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The Situation
THE DIAGNOSIS — CQ SCORE
CQ Score at Audit
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CQ Score = mean of all dimension scores (each out of 140). Scores map to bands: 60–79 Significant Conversion Gaps · 80–94 Below Average · 95–105 Average · 106–119 Above Average · 120–140 CQ Elite.
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THE SYSTEMS (1/2)
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WHAT WAS WRONG
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WHAT WE CHANGED
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WHAT WE TESTED
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WHAT WON
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THE SYSTEMS (2/2)
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WHAT WAS WRONG
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WHAT WE CHANGED
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WHAT WE TESTED
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WHAT WON
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BEFORE · CQ 74
AFTER · CQ 103
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THE RESULTS
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WHAT CAME NEXT
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Current CQ Score:
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